Copywriting and Content Marketing
I create engaging and actionable content, including blog posts, professional brand copywriting and content marketing, website pages, newsletters, UX copy, E-mails, social media posts, in-app copy, and more for a range of businesses and brands. I specialize in travel, education, health and wellness, and personal finance, including insurance.
App Copy
- I was Content Developer at Fabulous, a health and wellness app with over 30 million users, for almost five years. I wrote in-app content, microcopy, emails, social media posts, UX copy, scripts, and blog posts about the science of habit building.
- I also created content for their new launch, a healthy eating app named Shape.
- I collaborated on an educational language-learning app named Mauril for the Canadian Broadcasting Corporation (CBC/Radio-Canada).
- I worked on scripts and nudge content for Sherlock, an AI-powered coaching platform app, and provided editing services for existing content.
In-app Copy
Social Media Posts and Infographics
Scripts for Guided Exercises
Travel
I write travel copy that inspires and informs. From profiling destination ambassadors to highlighting hotels and area features, I create wanderlust for National Geographic, Lonely Planet, Marriot Bonvoy, All Nippon Airways, Hilton, Tripadvisor, Ottawa Tourism Board and more...
Spring is Blossoming
If you’re visiting Japan, but only staying for a short trip, there is no guarantee that you’ll see cherry blossoms. However, pre-planning and a little research about predicted blooming times in the region you’re visiting should improve your odds. For example, in Okinawa, where the weather is subtropical, cherry blossoms pop out in the middle of January, with peak viewing times in early February.
Explore Canada's Niagara Wine Trail
Tour vineyards along the Niagara wine trail, enjoy and bring home a few bottles as a souvenir. Explore Niagara's vineyards with Marriott Bonvoy Traveler.
Warm Up at an Onsen Inn
The macaque monkeys who regularly take to Japan’s natural hot springs with icicles hanging from their fur may do so simply to enjoy a reprieve from the cold winter temperatures. But there’s another intriguing reason these animals have made hot spring bathing part of their routine.
Researchers at the Jigokudani Monkey Park in Joshinetsu Kogen National Park in Nagano prefecture have found that these simians take a steamy dip to benefit from the relaxing properties of the warm mineral-rich water.
Researchers at the Jigokudani Monkey Park in Joshinetsu Kogen National Park in Nagano prefecture have found that these simians take a steamy dip to benefit from the relaxing properties of the warm mineral-rich water.
Experience the Art of Sake Making at These Breweries in Japan
“Good water makes all the difference,” my guide explains as we tour a sake brewery that uses spring water from a source tapped 656 feet below the ground. At Nakano Sake Brewery in the castle town of Kitsuki, they take that water and combine it with mold and rice, waiting 40 days for it to ferment and brew. Classical music is piped through to the tank room to create the perfect environment — and it certainly works. This 6th generation brewery has won multiple awards for its sake.
Shopping in Shanghai
Shanghai is a modern, vibrant, and wealthy city with a serious shopping addiction. The Shanghainese have a reputation for being glamorous, fashionable lovers of luxury goods. Who could blame them, though, with such a diversity of department stores, malls, antique markets, and cool vintage shops? From the old-world markets to gleaming new malls, there nearly endless shopping options. These are the neighborhoods you should visit.
Canada-Insiders Guide
Adventuring in Quebec section.
Sedona- Top Five Nature Activities
Whether it's hiking in Pine Forests or peering into endless canyons, this Arizona city is home to boundless cultural and nature-filled adventures.
Reimagined Tours During Parliament Hill Rehabilitation
Parliament Hill is a major attraction for visitors to Ottawa, a symbol of the country’s democracy and freedom, and a beautiful part of the skyline in the downtown core of Canada’s capital. Important events, celebrations, and ceremonies are held on site and over 1.5 million people visit the Parliament Hill grounds every year.
Education
As a former teacher, I know how to connect with educators and students. I have written for Alumni magazines, Universities, schools and colleges. As well as public education sites like The American Migraine Foundation, and created "how to" guides for Patreon members to level up their businesses.
Michael Wyatt
![]()
John McCrae: Poet, Doctor, Soldier, Canadian
Lesson plans and worksheets for Grades 6- 12 created for Teach Magazine to accompany the graphic novel, "Where the Poppies Blow" by Paul Keery with illustrations by Michael Wyatt.
The Student Debt Dilemma
As the costs of higher education continue to rise, the return-on-investment has come into question and has forced a new conversation on how students pay for a path forward.
Fathers in the Fraternity
Many of us have an idealized version of the perfect parent. Often this image is cobbled together from various depictions in popular media of what it means to be a mom or dad in the modern age.
Raise Your Bottom Tier to Provide Better Value and Bump up Your Profit
Change can be scary — after all, why mess with a good thing? But, taking a look at the tiers you offer your fan community is a great way to begin to scale your creative business and bump up your earnings.
What Is NAEYC's Code of Ethical Conduct in Early Childhood?
Teaching small children is a rewarding yet challenging career choice. Each day, you'll have the opportunity to make a meaningful and lasting impact on the lives of children and their families. You'll also, unfortunately, have the potential to cause harm.
How Summer Internships Can Change Lives
Summer internships, especially at large companies, can be fiercely competitive. Students want the opportunity to earn a little extra money, increase their network of contacts, and learn vital skills to bolster their future career prospects.
Tuition-Free Programs are Real
Along with “guilt-free desserts” and finding a coupon for something you were already going to buy, tuition-free college sounds just a little too good to be true. But it’s real: more and more educational institutions, especially community colleges, are absorbing entire program costs for qualifying students.
Have a browse...
How to Plan an Unforgettable Family Adventure in the Outaouais
Only a few hours’ drive away from Toronto, the Outaouais region (pronounced “oo-ta-way”) offers endless family-friendly attractions and adventures to make your next vacation your best yet. You’re never far from amazing views, accessible outdoor pursuits or cultural highlights in this dynamic Quebec region. We’ll share where to sleep, where to eat and what to do in the Outaouais.
Sedona- Top Five Nature Activities
Whether it's hiking in Pine Forests or peering into endless canyons, this Arizona city is home to boundless cultural and nature-filled adventures.
Andaz Miami Beach
Located on vibrant Collins Avenue, steps from the Miami Beach boardwalk, your warm welcome begins in the unique ocean-view lobby of Andaz Miami Beach—opening late 2024. After a day exploring the city, unwind in our spa or elevated pool oasis before savoring a culinary experience, crafted by a Michelin-starred chef.
Make Summer Memories
From Carnival to concerts, sports tournaments, cultural extravaganzas and visually stunning fireworks, choose a special event to base your next vacation around and make it one to remember.
Searching For Thrills
For a family-fun vacation, head to these theme parks, water parks and more...
A Symphony of Luxury and Leisure at Paradisus Resorts
For the discerning luxury traveller seeking the epitome of opulence, for families yearning to create unforgettable memories, and for honeymooners, envisioning a romantic escape, Paradisus by Meliá Destination Inclusive Luxury Resorts stands as the unrivaled beacon of all inclusive luxury.
Enjoy the Best of Québec Culture and Outdoor Adventure Within Easy Reach
Begin your trip in the Laurentians area, north of Montréal, where more than 9,000 lakes and rivers and endless hiking and biking trails provide an abundance of things to do in the fresh air. Visit Parc régional Montagne du Diable , in the Upper Laurentians, around 3.5 hours from Montréal. The park runs along the Baskatong Reservoir and offers many activities including hiking, mountain biking, canoeing, kayaking, paddleboarding, and fat biking.
The Best Day Trips from Las Vegas
Dive into the great American Southwest with road trips to Valley of Fire State Park, Zion National Park, the Hoover Dam, and more.
Explore the Great Outdoors Along the St. Lawrence River for an Invigorating Adventure
Journey through the majestic Route du Fjord in the Saguenay-Lac-Saint-Jean region, provincial parks, and the Québec City and Charlevoix regions to discover the breadth and beauty of the great outdoors, throughout the Société des établissements de plein air du Québec (SÉPAQ). On a variety of different escapades, including scaling peaks, discovering waterfalls, crossing suspension bridges, and riding over the waves by Zodiac boat, you’ll discover that adventure doesn’t just live here, it thrives.
Destination Xchange: Mexico
There are so many benefits available with your Destination Xchange membership. By partnering with 4,800 resorts around the world, Destination Xchange offers a vast collection of top-rated accommodations to choose from. Take a look at these stunning
properties available now in Mexico — from the beautiful beaches and ruins of the Riviera Maya to the sandy Pacific coast of Nuevo Vallarta.
properties available now in Mexico — from the beautiful beaches and ruins of the Riviera Maya to the sandy Pacific coast of Nuevo Vallarta.
Hike, Bike, and Raft through the Great Outdoors in Western Québec
Let the pleasure of immersing yourself in nature unfurl in the Outaouais region of Western Québec. Whether you go by water, land, or air, this destination has plenty to keep you entertained. Then embark on an epic road trip, traveling further into the wilderness of Abitibi-Témiscamingue for a range of activities, from family-friendly daytrips to intense outdoor challenges. This itinerary is the ideal one for adventurers, friends, and families who enjoy nature.
Be Entertained in Seattle
From world-class sporting tournaments to vibrant festivals and unique special interest events, it’s easy to have fun in Seattle. Take your pick from these city events happening now through fall.
How Far Would You Go to See a Work of Art?
In search of an elusive modern work of art situated in a remote part of Japan, I traveled for over 22 hours by air, landing in Tokyo and continuing on to Fukuoka airport. There I took a subway ride to Hakata Station where I jumped on the sonic express train to Usa in Ōita Prefecture. Finally, we took a short drive to a lakeside park and began our hike.
Stroll Through the Past
The best travel memories are often created when you’re learning something new — or when you can see a historic site with a new perspective. Whether you walk along cobblestone streets in some of the oldest cities in the United States or explore royal residences in Scotland, your next vacation can allow you to wander through history.
How to Experience the Timeless Beauty of Québec by the Sea
Welcome to Eastern Québec, an area of extraordinary landscapes and vibrant culture. Nature enthusiasts and adventure seekers will find plenty of pursuits like hiking, biking, and encounters on the water, including opportunities to spot whales, kayak, and go canyoning, all followed by stays in distinctive accommodations nestled within the natural environment.
Make Summer Memories at These Amazing Destinations
From Carnival to concerts, sports tournaments, cultural extravaganzas and visually stunning fireworks, choose a special event to base your next vacation around and make it one to remember.
We’ve chosen some of the best summer cultural events and festivals in the world — and detailed where to stay nearby to get the most out of your next trip. Discover all the details...
We’ve chosen some of the best summer cultural events and festivals in the world — and detailed where to stay nearby to get the most out of your next trip. Discover all the details...
5 Financial Planning Tips for Expectant Parents
From diapers and childcare to medical bills and education, the costs of raising a child can be substantial. In fact, the U.S. Department of Agriculture estimates that raising a child from birth through age 17 costs $233,610, which doesn't include the cost of college.
Ottawa Family-themed Itinerary Ideas for Packaged Travel
Ottawa is brimming with family-friendly activities, tours and attractions—including seven of the country’s nine national museums! From downtown museums to thrilling rafting trips, fun-filled water parks and spooky ghost walks, Canada’s capital has everything your multigenerational family groups and clients could ask for.
Renting vs. Buying a Home: Which Is the Smarter Option?
For the first time in U.S. history, rents have reached such record highs that the average American is now spending more than 30% of their income on housing. Wages haven't grown at the same rate as rent increases, and low property inventory means there simply aren't enough affordable housing options on the market. And the situation isn't much better for home buyers, as mortgage rates are on the rise.
Why Your Office Kitchen Layout Matters for Employee Engagement
Your office kitchen and pantry have the potential to become a hub of innovation and employee engagement. In a well-lit space, stocked with all the most popular snacks and beverages, your team can come together to recharge and collaborate. The office kitchen is where impromptu meetings take place, creative ideas form, and company culture is built while the coffee brews.
Cost of Returning to The Office
In 2023, employee engagement is at the top of every company’s mind, with a hyperfocus on acquiring and retaining talent. A return-to-office mandate could throw a wrench in those plans, which makes it crucial to understand how your office can bring value to your employees’ lives so they want to come in.
A Practical Guide to Managing Childcare Costs in the United States
Childcare costs in the United States have been steadily rising over the past decade, causing financial strain for many families. According to the Economic Policy Institute, the average cost of childcare ranges from $5,436 to $24,243 a year, depending on where you live.
8 Home Renovation Ideas That Offer the Best Bang for Your Buck
Whether you repaint a room, plant some flowers in the backyard or tackle a much bigger update (like a new kitchen or bathroom), home renovations can make you fall in love with your home again—or maximize your profits if you choose to sell.
Personalized Learning Paths for Employee Development: A Strategic Approach
Successful organizations are constantly seeking innovative ways to foster employee growth and development. Traditional, one-size-fits-all training programs no longer meet the evolving demands of your workforce. Instead, personalized learning paths that recognize all learners are individuals help address employee needs and learning styles. This strategic approach has gained significant traction, yielding many benefits for employees and the organizations that embrace it.
Load More