App and UX Writing

  • I was Content Developer at Fabulous, a health and wellness app with over 30 million users, for almost five years. I wrote in-app content, microcopy, emails, social media posts, UX copy, scripts, and blog posts about the science of habit building.
  • I also created content for their new launch, a healthy eating app named Shape.
  • I collaborated on an educational language-learning app named Mauril for the Canadian Broadcasting Corporation (CBC/Radio-Canada).
  • I worked on scripts and nudge content for Sherlock, an AI-powered coaching platform app, and provided editing services for existing content.