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Copywriting and Content Marketing

I create engaging and actionable content, including blog posts, professional brand copywriting and content marketing, website pages, newsletters, UX copy, E-mails, social media posts, in-app copy, and more for a range of businesses and brands. I specialize in travel, education, health and wellness, and personal finance, including insurance.

    Travel

    I write travel copy that inspires and informs. From profiling destination ambassadors to highlighting hotels and area attractions, I create wanderlust for National Geographic, AFAR, Lonely Planet, Marriot Bonvoy, All Nippon Airways, Hilton, Hyatt, Expedia, Tripadvisor, the Ottawa Tourism Board, Bonjour Quebec and more...

    ANA Experience Class •

    Warm Up at an Onsen Inn

    The macaque monkeys who regularly take to Japan’s natural hot springs with icicles hanging from their fur may do so simply to enjoy a reprieve from the cold winter temperatures. But there’s another intriguing reason these animals have made hot spring bathing part of their routine.

    Researchers at the Jigokudani Monkey Park in Joshinetsu Kogen National Park in Nagano prefecture have found that these simians take a steamy dip to benefit from the relaxing properties of the warm mineral-rich water.
    ANA Experience Class •

    Experience the Art of Sake Making at These Breweries in Japan

    “Good water makes all the difference,” my guide explains as we tour a sake brewery that uses spring water from a source tapped 656 feet below the ground. At Nakano Sake Brewery in the castle town of Kitsuki, they take that water and combine it with mold and rice, waiting 40 days for it to ferment and brew. Classical music is piped through to the tank room to create the perfect environment — and it certainly works. This 6th generation brewery has won multiple awards for its sake.

    Education

    As a former teacher, I know how to connect with educators and students. I have written for Alumni magazines, Universities, schools, and colleges, as well as public education sites like The American Migraine Foundation, and created "how-to" guides for Patreon members to level up their businesses. Additionally, I have created classroom resources, including worksheets, lesson plans, and assessments, for schools across the world.

      BBC Education and Learning Hub Project

      I created a series of lesson plans, vocabulary lists, video descriptions, worksheets and extension activities to supplement BBC learning resources. These materials will be used by teachers across the world to engage and inspire their students.

      BBC Learning Hub •

      Impact of Wildfires: A Growing Threat in Australia | BBC Learning Hub

      Q: Why do you think there has been an increase in the frequency and severity of wildfires in recent years?A: Student answers will vary. Students may identify factors such as changing weather patterns (e.g., droughts, heat waves), deforestation, and urban expansion, which make areas more susceptible to wildfires.Q: How do you think global environmental changes affect the severity of wildfires worldwide?A: Student answers will vary. Students may mention rising temperatures, extreme weather pattern...
      BBC Learning Hub •

      Three Trillion Trees: The Importance of Forests | BBC Learning Hub

      In The Importance of Forests, host Radzi Chinyanganya discusses the importance of forests in regulating the planet’s climate by absorbing CO₂ and producing oxygen. The video explores how deforestation and climate change are interconnected, highlighting the role of trees as the "lungs of the Earth." Learn about the impact of human activities on forests and how protecting these ecosystems can help reduce CO₂ emissions. This video is excerpted from BBC’s My World, a program created for teenagers eager to learn more about the important stories shaping our world.
      BBC Learning Hub •

      Skateistan: Youth Activists Frontsiding to Help Others | BBC Learning Hub

      In Frontsiding to Help Others, host Radzi Chinyanganya introduces Sky Brown, a young skateboarder from California who is using her passion for skateboarding to make a difference in the lives of children, including Sokly, a girl in Cambodia. The video highlights how organizations like Skateistan, a non-governmental organization (NGO), use sports and education to improve the quality of life for children in underserved communities. Through Sky’s efforts, students see how hobbies can be a powerful tool for helping others and creating positive change. This video is excerpted from BBC’s My World, a program created for teenagers eager to learn more about the important stories shaping our world.
      BBC Learning Hub •

      All Things Being Equal: Understanding Gender Equality | BBC Learning Hub

      In Understanding Gender Equality, host Radzi Chinyanganya introduces 16-year-old Pallavi from Chennai, India, who shares her personal experience with gender inequality. She reflects on broader issues like sexism and violence against women while also highlighting the everyday discrimination she faces, such as the lower expectations placed on her in her karate lessons, despite achieving a black belt ranking. This video is excerpted from BBC’s My World, a program created for teenagers eager to learn more about the important stories shaping our world.
      BBC Learning Hub •

      Youth and Student Activism: Taking It to the Streets | BBC Learning Hub

      In The Power of Student Activism, host Radzi Chinyanganya discusses the power of youth activism and how young people are leading movements for social change. The video highlights youth-led protests and demonstrations on issues such as climate change, racial equality, and gender rights. It explores how activism takes different forms, from in-person demonstrations to digital campaigns. A key focus is on Fridays for Future, a movement started by Greta Thunberg in 2018, and how activist Xiye Bastida takes part by striking every Friday to demand action on climate change. This video is excerpted from BBC’s My World, a program created for teenagers eager to learn more about the important stories shaping our world.
      BBC Learning Hub •

      Game On! Should Esports Be an Olympic Sport? | BBC Learning Hub

      Q: Some people believe esports doesn’t need the Olympics to keep growing. What evidence supports this view?A: Esports already has a massive global audience and generates billions in revenue without Olympic involvement. It continues to expand through international tournaments, better storytelling, and growing fan engagement, showing that it can thrive on its own.Q: Why might adding esports to the Olympics change how people view competitive gaming?A: Adding esports to the Olympics could give it mo...
      BBC Learning Hub •

      How Do Journalists Earn Our Trust?: Admitting Mistakes | BBC Learning Hub

      VideoWho Decides?In Who Decides?, host Radzi Chinyanganya discovers who decides what people see, read, and hear in the news. Because there are so many events and limited space to report the news, all news is filtered. In journalism, editors decide which stories are worth telling. The companies that run apps, social media, and websites, use computer programs called algorithms to decide which content individuals see. They might try to influence consumers’ views or emotions. Getting news from varie...
      BBC Learning Hub •

      Violence Against Women: Femicide in Brazil and Beyond | BBC Learning Hub

      In Violence Against Women, host Radzi Chinyanganya discusses the disturbing reality of violence against women, specifically femicide. Explore the case of Marielle Franco, a Brazilian feminist and legislator who was murdered in 2018, and the high rates of femicide in Brazil and other parts of the world. This video is excerpted from BBC’s My World, a program created for teenagers eager to learn more about the important stories shaping our world.
      BBC Learning Hub •

      Children in Palau: Protecting the World’s Smallest Islands | BBC Learning Hub

      In Protecting the World’s Smallest Islands, host Radzi Chinyanganya highlights the efforts of children in Palau, a small Pacific Island nation, as they fight to protect their environment from the effects of climate change. These young activists are taking action to preserve their island’s natural beauty and ecosystem, which are being threatened by rising sea levels and extreme weather patterns. Through their activism, they are calling for greater global attention to the vulnerabilities of small island nations and their urgent need for climate action. This video is excerpted from BBC’s My World, a program created for teenagers eager to learn more about the important stories shaping our world.
      BBC Learning Hub •

      Life Without Freedom: Incarcerated Children -- Lesson Express

      In Life Without Freedom: Incarcerated Children, host Radzi Chinyanganya highlights how child inmates in Madagascar make up part of the 1.5 million children who are currently imprisoned, held in immigration detention, or placed in institutions around the world. The episode delves into the harsh realities these children face and explores how their lack of freedom impacts their lives and futures. It raises important questions about justice, human rights, and the impact of systemic issues on young lives. This video is excerpted from BBC’s My World, a program created for teenagers eager to learn more about the important stories shaping our world.
      BBC Learning Hub •

      FDR and the Great Depression: How Hope Rebuilt a Nation | BBC Learning Hub

      In FDR and the Great Depression: How Hope Rebuilt a Nation, host Trevor McDonald examines how Franklin D. Roosevelt inspired the American people during the Great Depression with bold policies and a message of hope. Roosevelt’s leadership redefined the role of government, introducing the New Deal, public works programs, and Social Security to address the economic crisis. This video is excerpted from BBC’s Icons: The Greatest Person of the 20th Century, a documentary series celebrating the achievements of the most influential figures of the era.

      Website Copywriting

      I create copy for all types of web pages including homepages, product and feature pages, landing pages, and sales pages as well as emails designed to inform, educate and convert leads into sales.

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      Today's Parent •

      Reconnect With Nature (and Each Other) in Quebec’s the Outaouais - Today's Parent

      There’s something special about stepping into the woods, paddling across a quiet lake or gathering around a crackling campfire that brings a family closer. Between busy schedules, screen time and the general chaos of everyday life, finding real moments of connection can be tough. That’s why a trip to the Outaouais region, just across the river from Ottawa and a short drive from Montreal, feels like such a breath of fresh air.
      Matador Network •

      Québec Is a Delicious Slice of Canada. This Road Trip Is Proof.

      If food is a window into the soul, then Québec is as soulful as a destination gets. From multicultural Montréal to bountiful Laval, artisanal Montérégie to the gourmet Eastern Townships, gastronomy is one of the best ways to experience the province. That’s why Québec’s culinary landscape is so robust, with ample opportunities to connect with the passionate producers, chefs, and artisans who make the province’s dining scene so unforgettable.
      MD Financial Management •

      How to set up a scholarship in Canada: A guide for Canadian physicians

      After enjoying a rewarding career as a physician, you may feel inspired to give back to the next generation of medical students. One meaningful way to do this is to create a scholarship fund that helps break down financial barriers for those pursuing careers in healthcare. Whether you want to support future students at your alma mater or honour a loved one through a named scholarship, the impact of your contribution can be profound.
      Today's Parent •

      5 Reasons Why Belize Should Be Your Next Family Vacation Destination

      What to see and do in this Central American paradise.

      Animal-obsessed kids will love Belize because of its rich biodiversity and abundant opportunities for wildlife encounters. Dip below the waves to snorkel the Belize Barrier Reef, the second-largest in the world, where you can marvel at schools of colourful tropical fish and even larger marine creatures, like dolphins, stingrays and sea turtles.
      AFAR Media •

      Enjoy the Best of Québec Culture and Outdoor Adventure Within Easy Reach

      Begin your trip in the Laurentians area, north of Montréal, where more than 9,000 lakes and rivers and endless hiking and biking trails provide an abundance of things to do in the fresh air. Visit Parc régional Montagne du Diable , in the Upper Laurentians, around 3.5 hours from Montréal. The park runs along the Baskatong Reservoir and offers many activities including hiking, mountain biking, canoeing, kayaking, paddleboarding, and fat biking.
      AFAR Media •

      Hike, Bike, and Raft through the Great Outdoors in Western Québec

      Let the pleasure of immersing yourself in nature unfurl in the Outaouais region of Western Québec. Whether you go by water, land, or air, this destination has plenty to keep you entertained. Then embark on an epic road trip, traveling further into the wilderness of Abitibi-Témiscamingue for a range of activities, from family-friendly daytrips to intense outdoor challenges. This itinerary is the ideal one for adventurers, friends, and families who enjoy nature.
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